Marketing Plan


Marketing Plan Virginia Beach

A successful business starts with successful marketing. And successful marketing starts with a successful marketing plan. A good marketing plan can be defined by how well it generates business. A truly excellent marketing plan is not just about the plan on paper. It actually has to do with how the plan is carried out. A marketing plan that looks terrible on paper but is executed in an excellent fashion, is more valuable than an amazing marketing plan that is poorly executed. Here at Imagine Media, we understand how important it is to not only have an excellent marketing plan but also to have that plan carried out effectively.

A commonly asked question by marketers everywhere, is what makes a good marketing plan? Well, there are various components that make up a successful marketing plan Virginia Beach that will benefit your business or company. The following is a comprehensive list of several key components of a successful marketing plan.


Marketing Plan Virginia Beach


1. Accountability and Responsibility

When you decide to ask yourself the question how to market your business, it is important that you have a good marketing team around you. Once you have designated your set marketing team, it is time to assign each part of your marketing plan Virginia Beach to each person or group. Once you assign each part of the plan to each person, be sure to let the person or group know, that they are solely responsible of their part of the marketing plan. This is important because if each member understands how important their part of the marketing Virginia Beach plan is to the entire marketing strategy, they will carry out their part to the best of their abilities. This is because they will understand that their small part is crucial to the entire whole.


marketing plan

2. Focus on the Market

The second key to a successful marketing campaign is having a targeted focus on the market. Having a clearly defined internet marketing strategy focus will allow you and your marketing team to know exactly what they are working towards. An example of targeted markets is couples, teenagers, families, and working people. Target your desired group, then build your marketing plan on that. Trying to please  a multitude of targeted audiences at once could possibly lead to failure. This is because it is almost impossible to please everyone with one product or service of your business.


3. Be Specific

The third key of a successful marketing plan Virginia Beach is having a good sales strategy. A good strategy is the nucleus of a good plan. Details and tactics are another very important part of having a good strategy. Being detail oriented with your strategic plan will decrease the chance of error. Vague goals leads the strategies and plans to become unfocused and array. Details lead to strategies and plans to become focused and goal oriented.


marketing plan

4. Focus on the Product

Once you have figured out your targeted audience, it is time to discover your targeted product or service. Not taking the time to focus on your product and targeted audience, you will be able to clearly create a service that will best serve your decided targeted audience. The importance of product strategy is when it comes to your marketing plan is a crucial part of having a successful marketing strategy as well as a successful business.

 5. Revision

A successful marketing plan starts with just the plan. The overall success of a plan has to do with how it is carried out. That is where the success of a marketing plan is determined. But the fifth and final key to having a successful marketing plan is  to keep revising and reviewing your marketing plan. The world around us is constantly changing. That means that if the world is changing then your plan and strategy should also constantly be changing in order to adapt. Your marketing group must meet on a consistent basis in order to review plan and make necessary changes.



Imagine Media

Being a Virginia Beach based small business, we know that timelines and budgets are important and not an optional guideline to follow, we respect your time and your budget. We don’t re-invent the wheel for every project, and always leverage open source technology and solutions whenever appropriate to keep your costs low. If you have any questions, please feel free to contact us, we look forward to hearing from you. Let us be your website design company.

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Online Marketing

Imagine Media truly cannot express the importance to have an online marketing strategy with a site that content rich , relative and user friendly and is built with SEO in mind.

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Online Marketing

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