Viral Marketing


Viral Marketing Virginia Beach


Viral marketing is often a term that is misunderstood. Viral marketing Virginia Beach is basically a strategy that encourages people to to spread the marketing message of their business to other people. When this is done well, it creates a incredible growth of influence and exposure. Another more digestible term for viral marketing Virginia Beach would be creating a buzz, or leveraging the media. Viral marketing can have a powerful effect on your business or company when it is executed correctly.

What is viral marketing?

Viral marketing Virginia Beach is when businesses encourage customers to pass on their marketing messages to other people. Viral marketing Virginia Beach can also be known as creating a buzz. The main purpose of viral marketing is to get a large following of people who are talking about your business. A classic example of viral marketing is hot mail. Hotmail is a web based email service that used a very successful viral strategy. Their strategy basically involved giving away free services while attaching a message that provided a link of the service. This has worked quite well for them. This is also a template that has been used by a variety of other businesses.

Viral Marketing Virginia Beach


 Components of a Good Viral Marketing Strategy

When it comes to creating a good viral marketing strategy, there are some strategies that work and some that don’t. But there are a few components that make up potentially effective viral marketing strategy. The following are components that make up a good viral marketing strategy.


viral marketing

1. Easy and Transferable Messages

When you decide to participate in viral marketing techniques for your business, there are several things that you should make sure that your messages have. One of those components of your message must be that it has to be easy to be passed on to other people. If the message isn’t easily understood, then it won’t be easily passed on to other people. Or, when the message is passed on, it might get misconstrued amongst marketers and consumers. One key to marketing, is that the message is supposed to be easily understandable so that it can be easily digested by your customers.

 2. Use Resources

Most of the viral marketing strategies that have been successful have utilized other resources  to help spread the message of their business. An example of a market strategy utilizing outer resources would be websites give a away free content that can be seen on other websites. What this does, is that it spreads the word of your company through the content that you provide while, using someone Else’s resources instead of using your own.


3. Motivate the Consumers

Another component of a successful types of marketing plan is that the message of the strategy is something that motivates and excites the consumer. Do this by thinking of things that motivate people be it, the need to be cool or greed. Create your message based on the and needs of the consumer and build your strategy around that message.

 4.  Utilize Social Media

In today’s day and age, social media campaign takes up a lot of internet users time. Studies show that each person has a close network of 8 to 10 people in their circle. When you are looking at this study as it pertains to social media 1 person could have a networking circle of one hundred or even a thousand. Once a marketer understand the power of human networks thy will truly be able to utilize viral business marketing. This important thing that marketers must understand is that once a message gets out to a few consumers, that can then spread to hundreds or thousands of people. Since this is the case, it is important that your message is positive and useful. Because one thing you don’t want is hundreds and thousands of people will be receiving the wrong message.



viral marketing strategy

5. Give away services and products

There is something that all consumers can agree to, and that is that they like free stuff. Everybody likes free stuff. The word free can be used a very powerful marketing campaign. Many businesses use this technique. They issue a free version of some of many of their programs. The free version would be a partial version of the paid program. The paid program would be a full more complete version of the program. This technique works well because the free version introduces the customer to the product. And once they decide they like the product they can then opt to purchase the real version.


6. From Small to Large

In order to have a message that spreads rapidly you must aim small then grow to a larger scale. One of the main mistakes of many marketers is that they aim for the larger market immediately. This is not an effective strategy. It is important that you aim to build a strong small base. Once you have created that, you can then build that up into a large scale movement of your brand.

7. Practice the Principles

All of these principles and components are very useful. But they have no way to be successful if they are not carried out effectively. It is important that you figure out an effective way to carry out these plans. Otherwise, the a strategy that is not carried out effectively should be considered useful.


Imagine Media

Being a Virginia Beach based small business, we know that timelines and budgets are important and not an optional guideline to follow, we respect your time and your budget. We don’t re-invent the wheel for every project, and always leverage open source technology and solutions whenever appropriate to keep your costs low. If you have any questions, please feel free to contact us, we look forward to hearing from you. Let us be your website design company.

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Social Media Marketing

Social media networking now accounts for 22% of all time spent online in the U.S.

  • A total of 234 million people age 13 and older in the U.S. used mobile devices in December 2012, and that number continues to grow.
  • Twitter processed more than one billion tweets in December 2012 and averages over 40 million tweets per day.
  • Over 25% of U.S. internet page views occurred at one of the top social networking sites in December 2012, up from 13.8% a year before.

For More Information on Social Media Marketing  Click Here.




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